As I was cleaning out my inbox spam I came across this press announcement:

“I am very pleased to announce that SWC has received the Microsoft Central Region Partner of the Year Award for Loyalty.  In receiving this award SWC has been recognized from a community of over 12,000 solution providers in 18 states. This is a great honor for our organization and one that marks a tremendous period of success and accomplishment.”

I am not sure what SWC does.  But, this press release makes me less likely to find that out.  I want a technology partner that is loyal to me, not Microsoft.