Healthcare Blogging and Web 2.0

Bob Cofield has written an amazing summary on “Healthcare Blogging and Web 2.0” and posted it to his blog. I found it because he linked to this blog (thanks for the publicity). Unless he asks me not to, I intend to use the content to educate our leadership on these topics. In general, I think healthcare leaders lag behind the top of the technology adoption curve. I suggest other healthcare leaders consider using this content to improve the tech savvy of their leadership.

4 thoughts on “Healthcare Blogging and Web 2.0

  1. Will, Thanks for the great comment on the health care blogging and health 2.0 materials. After having examined and thought about these issues we are on the verge of an exciting time in health care. Numerous things are coming together that might force change in the industry. From consumer driven health care to the growth of social networking to lower reimbursement (which means a need for more efficiency by the industry) to . . . and the list goes on. Thanks for leading the industry by being a blogging CIO.

    I also followed up on your comment to my post. Would enjoy getting together and talking more about these ideas.

  2. Will,

    We are becoming such an inter-connected world that it is about time that health care started joining this environment in a secure way similar to online banking and internet shopping. With the advent of HIPAA it is only a matter of time before the internet community begins to feel comfortable with having their medical history transmitted securely over the internet. You’ll probably be interested to know that some of your hospitals may have stuff I designed since PACS is spreading everywhere. As a PACS Designer I designed radiology PACS with Sectra while I worked at Philips Medical in 1995. Also later in 1998 I designed cardiology PACS for Philips Medical and rolled out the first filmless application for cardiology at The Cleveland Clinic to replace cinefilm. Hope the CIOs begin to become more educated and comfortable with inter-connected systems as that is where the trend is headed down this road to improved efficiency and the chance to reduced medical errors.

    The PACS Designer on HIStalk

  3. I think it took a long time for the industry to come to grips with Web 1.0 and while they were doing that the early adopters had already shifted gears. Patients have responded to this significant lag by moving around us. They’re creating their own communities and producing their own healthcare related content in huge numbers.

    If your developers, marketing folks, and content producers aren’t familiar with the Web 2.0 model it’s a difficult concept to sell. We like to think that content is mostly static, in our control, and weighted with our authority but patients and other many other industries are operating differently.

    The same publishing/communication model can be used, with great benefit, internally as well. In fact, if your hospital hasn’t jumped in yet this is the best place to start. Just be ready for resistance when you try to sell a new way of doing business to your CIO who still communicates with his division by clipart-laden printed newsletters.

    The good news is that there is still a lot of opportunity for organizations that are willing to act boldly and build innovative applications that add value to the patient experience.

  4. We have read and enjoyed your blog. We have created Legal Medicine at to cover medical and nursing home issues, but from a legal perspective. We invite you to read and post comments to our blog. We would also ask that you consider adding a link to Legal Medicine on your blog, and we will add a link to yours. Please let me know if you are interested in a reciprocal link.

    Thank you for your time.

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