Shopping Centers in Hospitals

March 31, 2008

The most retail sales, per square foot, take place in airports.  20 years ago, you were lucky to have an airport cafe.  Entrepreneurial organizations are now seeing the same growth potential in hospitals.

If organizations like Simply Retail have their way, our Starbucks kiosks will be the tip of the retail sales iceberg.  They are partnering with healthcare organizations to plan retail stores within their hospitals, especially new facilities.

I love the idea.  There are always people looking for time to pass, offering them a shopping experience is a win-win.  If only I could get one of my hospitals to open a Best Buy.

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1 Comment Add your own

  • 1. jteche  |  April 3, 2008 at 10:42 pm

    I can’t help but wonder it this trend will die back a bit with the coming (or are we here already) economy woes. Less discretionary income means people will go back to sitting while waiting. There seems to be more and more empty storefronts at many airports over the years. That said, I do see the Self Contained Mini-City model being the way of the future though. Even if the market is weak for it, Retail and Restaurant locations are very attractive for many entrepreneurs. And with either these, Location is huge, isn’t it? You need to be where the people are. If it’s a hospital, why not?

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This is the Blog of Will Weider, CIO of Ministry Health Care and Affinity Health System. We have 14.5 hospitals and 400 employed physicians across northern and central Wisconsin. This is the place where I share what I have learned through my mistakes and other crazy things in the life of a healthcare CIO.

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